VP Marketing

Firefly is the Automated Cloud Resilience platform that helps enterprises instantly recover from outages and cyberattacks using Infrastructure-as-Code. Firefly scans your entire cloud estate, creates a unified System of Record across all resources and dependencies, and restores your complete environment into a clean region or account in minutes, so you can get back online fast after an incident. Through IaC-driven automation, Firefly ensures your infrastructure stays governed, compliant, and recovery-ready.

At Firefly, we are looking for a seasoned VP Marketing to own and lead our entire marketing function. This is a high-impact leadership role at the intersection of pipeline, product narrative, and market education. You will define how we show up in market, build and scale a world-class global team, and partner directly with Sales, Product, and the executive team to drive aggressive growth.

The ideal candidate brings deep experience marketing complex B2B infrastructure products - across cybersecurity, cloud platforms, developer tools, or adjacent categories and thrives in the fast-paced environment of a high-growth startup.

Responsibilities

Demand Generation

• Design and execute multi-channel demand gen programs (paid, SEO, email, events, ABM) that fill and accelerate the pipeline
• Own MQL/SQL targets and key funnel metrics in close partnership with Sales, continuously optimizing performance through data-driven experimentation

Product Marketing

• Own positioning, messaging, and competitive differentiation across the product portfolio
• Lead go-to-market strategy for new product launches and market expansions
• Translate technical capabilities into compelling value propositions and equip Sales with battle cards, pitch decks, and ROI tools that win deals

Content Strategy

• Set and drive content strategy across the full funnel - whitepapers, blogs, case studies, webinars, and video
• Ensure consistency of voice, brand standards, and messaging across all channels

Field Marketing

• Own the events and field marketing calendar - industry conferences, executive roundtables, customer summits
• Drive regional pipeline programs with field sales, and manage sponsorships and partner activations to maximize ROI

Thought Leadership

• Shape the company's presence and credibility in the B2B infrastructure ecosystem through speaking engagements, media, and industry publications
• Develop and own our category narrative and long-term brand positioning

Team Leadership

• Build, mentor, and grow a high-performing marketing team across Israel and the US, cultivating a culture of ownership and creativity
• Manage the marketing budget with a strong ROI mindset and clear accountability

• 8+ years of progressive B2B marketing experience, with at least 3 years in a senior leadership role
• Domain expertise in B2B infrastructure — cybersecurity, cloud, developer tools, DevOps, or data infrastructure
• Proven track record of building and scaling demand gen programs that directly impact revenue
• Deep product marketing skills: you can translate complex technical concepts into clear, compelling narratives
• Hands-on experience running field marketing and events programs at scale
• Track record of building thought leadership programs that move markets
• Strong analytical mindset - you're comfortable in dashboards and can tie every initiative to business outcomes
• Proven experience adopting and leading AI-driven marketing practices - leveraging AI tools for content creation, campaign optimization, and workflow automation, and building an AI-first culture within the marketing team
• Experience hiring and developing marketing teams from the ground up
• Excellent communicator and cross-functional collaborator; comfortable presenting to executives and board

Advantages

• Experience at a startup scaling from early-stage to Series B or beyond
• Background in or strong familiarity with the CISO/DevSecOps/platform engineering buyer
• Familiarity with marketing tech stacks: HubSpot or similar
• Prior experience defining and owning a new product category